However, getting here from a technical standpoint wasn’t easy, but we are proud of where we ended up. We pride ourselves on being at the intersection of innovation, sustainability and style this collaboration embodies that. Matching our expertise in performance sportswear with DL1961’s extensive denim innovation has created a collaboration that is set to move the needle this winter - and make a style statement in the process,” she said.Īsked if this was an ongoing collaboration, Ahmed said, “This debut ski collection helped us understand what our capacity really is when it comes to denim innovation. When I met the founders of DL1961 and learned about their incredible vertically integrated technology, I knew we had found the right partner to help us bring denim back to the slopes in a way that was sustainable, and that would keep our customers warm and dry at the same time. “I’ve always wanted to bring denim back to the slopes with Perfect Moment, but it’s had to be earth-friendly. “When I was a teenaged skiing obsessive growing up in Switzerland, all the cool kids who could ski really well skied in denim,” Gottschalk said.
The collaboration is expected to provide customers with fashion on the slopes without compromising practicality or functionality. Perfect Moment, which this summer received significant investment from celebrity couple Nick Jonas and Priyanka Chopra-Jonas, as reported, began as a luxury skiwear brand and has since expanded into categories including surf and lifestyle.
A look from Perfect Moment x DL 1961 ad campaign.
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